Create a Great Testimonial Video
Creating a Great Testimonial Video is Simple, but not Easy
Any business in Silicon Valley that wants to leverage video productions for marketing needs to consider testimonial videos. Video is now the most powerful tool for online communication on the internet, and is overtaking text as the preferred method of information sharing.
And despite the changes in technology, a great testimonial is a proven way to put your company in a positive light.
So for a business, a testimonial video is an excellent way to gain credibility for its company, brand, products or services with an audience ready to take in information.
To come up with an excellent and powerful testimonial video, keep in mind that you need to:
- Tell a story. It should be easy to find a loyal client to endorse whatever you’re trying to get across to prospective clients, sharing how they appreciated you. However, viewers can easily find it a bore. Keep in mind that superior storytelling techniques almost always capture the viewer’s interest. Search fora client that had a unique challenge for which your company provided a solution, and you’ll be able to establish a connection with viewers via your testimonial video.
- Keep it genuine. Video is almost as good as a face to face conversation. So keep the testimonial honest and real — always. Modern viewers are very savvy at detecting scripted scenes, so avoid setting off their “BS detectors.” Let the clients express themselves in their own words.
- Warm up the customer who is “starring” in your testimonial video. Don’t instantly start with the hard sell with the testimonial video. Trace the character’s entire journey. Include how they discovered their issue or problem, what brought them to your business for a solution, the problem solving process, and the results, quantifying whenever possible. It’s very powerful for a client to be able to say “XYZ Co.helped us experience 47% less downtime” than to say “we weren’t shut down nearly as often.”
- Use a professional video production company. To be able to record all the nuances of the interview in a 4 – 5 minute testimonial video, you will need expert video production and editing services. These days anyone can record a video testimonial with their smart phone, but it’s a real professional who can identify the best and most relevant points of the video that will best communicate the message.
- Don’t make it too long. Audience attention spans are getting shorter and shorter, and you don’t want to risk boring your viewer. Most of your viewers will have a few minutes to spare to watch the testimonial video, but having it drone on and on for 30 minutes will make your viewer avoid watching it in the first place. A testimonial video of no more than 3 – 5 minutes is ideal. However, don’t ignore important talking points in an effort to shorten run time. Your professional video production company will be a great help in accomplishing this.
Here is an example of a testimonial video that we produced:
If you stick to these tips, your testimonial videos should keep your viewer’s attention and so allow you to gain the credibility you seek.